Customer Care Engagement

High quality all encompassing soulful customer care is at the heart of our business and the foundation of all our other service areas. Our multi skilled and diverse team has a collective experience spanning into decades in this field, and experience of supporting some of the UK’s most loved brands. Supporting growing, mature, local and international brands from across sectors such as food & drink, lifestyle, leisure & travel, automotive, public body, OTC and pet food brands.

Parade Customer Care Specialism:

  • Experts in food & drink, lifestyle and FMCG customer care journey
  • Team of food lovers, savvy shoppers, discerning parents & pet owners
  • We handle allergen, dietary, nutritional and sensitive enquiries daily
  • Cultivating loyalists among your consumers
  • Skilled at cross & upwards promotion
  • Analysing wealth of data into actionable insight
  • Proactive influencing wherever possible
  • An extension of your inhouse team
  • Flexible, scalable solutions to fit different budgets

Insight driven customer engagement:

  • Identifying top influences and key trends
  • Single customer view or aggregate view
  • New launch awareness or sales boost through competitions and prize draws
  • Gathering feedback for new flavour, packaging, etc
  • Nurturing referrals and success stories
  • Making your database work for you by developing ongoing relationships
  • Proactive engagement not just reactive transactional

Activities we undertake on behalf of some of the leading brands:

  • Consumer, retailer and other enquiry & complaint via all channels
  • End-to-end contact management including administration and reporting
  • Crisis and planned or unplanned contact surge handling
  • Managing communication: emails, letters, web chat
  • Centralised knowledgebase for uniform communication
  • Content creation, gesture application and cost control
  • Product complaint investigation
  • Comprehensive quality and trend reporting

We look forward to discussing your requirements, you can call us on 0800 298 3969 or email us at