Customer Care Engagement

High quality all encompassing soulful customer care is at the heart of our business and the foundation of all our other service areas. Our multi skilled and diverse team has a collective experience spanning into decades in this field, and experience of supporting some of the UK’s most loved brands. Supporting growing, mature, local and international brands from across sectors such as food & drink, lifestyle, leisure & travel, automotive, public body, OTC and pet food brands.

Parade Customer Care Specialism:

Experts in food & drink, lifestyle and FMCG customer care journey
Team of food lovers, savvy shoppers, discerning parents & pet owners
We handle allergen, dietary, nutritional and sensitive enquiries daily
Cultivating loyalists among your consumers
Skilled at cross & upwards promotion
Analysing wealth of data into actionable insight
Proactive influencing wherever possible
An extension of your inhouse team
Flexible, scalable solutions to fit different budgets

Insight driven customer engagement:

Identifying top influences and key trends
Single customer view or aggregate view
New launch awareness or sales boost through competitions and prize draws
Gathering feedback for new flavour, packaging, etc
Nurturing referrals and success stories
Making your database work for you by developing ongoing relationships
Proactive engagement not just reactive transactional

Activities we undertake on behalf of some of the leading brands:

Consumer, retailer and other enquiry & complaint via all channels
End-to-end contact management including administration and reporting
Crisis and planned or unplanned contact surge handling
Managing communication: emails, letters, web chat
Centralised knowledgebase for uniform communication
Content creation, gesture application and cost control
Product complaint investigation
Comprehensive quality and trend reporting

We look forward to discussing your requirements, you can call us on 0800 298 3969 or email us at sales@paradedirect.co.uk