Social Monitoring

Brands typically use our unique capabilities in this area to benefit from a low cost and effective social monitoring and community management service. A multi-skilled team that is social savvy, with direct customer care exposure and crisis management experience makes our offering stand out from among other social agencies.

The capability to quickly deploy additional resource in case of any planned or unplanned surge in social contact makes our offering integral to any contingency support solution.

Typically, we take over and improve the quality of social customer care while making cost savings for brands who will have either been managing this inhouse with limited resource or having placed this with a large agency that starts to charge extortionate fees and where brands are forced to reduce the resource deployed to this essential customer interaction activity.

We are adept at maintaining the tone and moderation guidelines to reflect a comprehensive understanding of the brand and its customer care requirements. We offer Community Management across different channels working to tight SLA arrangements

To summarise social monitoring is an integral part of customer care:

  • Monitoring for consumer complaints and enquiries
  • Creating and uploading content as per agreed schedule
  • Nurturing brand advocates and success stories
  • Combining data from careline, web and social for unified view

Advantage to brands:

  • Cost effective & flexible service
  • Multi skilled team
  • Customer care experience at heart
  • Crisis & contingency support

We look forward to discussing your requirements, you can call us on 0800 298 3969 or email us at sales@paradedirect.co.uk